As the world begins to tiptoe back to normality, search marketers across the globe are facing a new landscape. Post-Covid search trends are starting to rise and the biggest connector of them all is the need for marketers to adapt and evolve to meet the new consumer. B2B marketing is very different in 2021, mainly […]
Author Archives: Chris Hankinson
How much time do you put into your online reputation management? Do you know how your business is received across review sites or are you more of a ‘bury head in the sand’ type? At Search Consult we know how important local reviews are to businesses but in 2021, it’s now more integral than ever […]
Any SEO worth their salt this month will be talking about Google MUM. The Multitask United Model is the powerful follow up to BERT, the language model released by Google in 2019. Predicted to be 100x more powerful than BERT, MUM has raised the stakes and demonstrates Google’s continued commitment to AI investment. MUM is […]